LABEL & CLAIMS
One of the most important way to communicate the benefits of your product is via its labelling and related claims. There are specific labelling (Article 19) and product claim (Article 20) requirements under the EU Cosmetic regulation, and these are key in both completion of the PIF and the related mandatory notification before making the product for sale. These include:
The name and address of the responsible person
The country of origin if the product is imported from countries outside of the EU
Nominal content of the product at the time of packaging, given by weight or volume
Date of minimum durability or period after opening
Precautions for use
Batch number of manufacture or the reference for identifying the cosmetic product
Function of the cosmetic product, unless it’s clear from its presentation
List of ingredients (which may be indicated on the outer packaging alone)
This information maybe placed on the packaging and/or attached or enclosed with the product of printing on labels is not possible.
The use of Claims about Cosmetic products and applies to all modes of marketing including their use on the products label. There are now specific (common) criteria (Regulation 655/2013) that must be followed with adequate and appropriate evidence of compliance regarding cosmetic claims including:
Legal compliance – Cannot state authorised by EU or Member State authority, no CE marking, no use of mandatory info as a claim.
Truthfulness – Cannot make claim on false or misleading information.
Evidential support – Claims must be based on adequate and variable evidence including expert assessments.
Honesty – Don’t go beyond evidence or suggest special characteristics that all similar products possess.
Fairness – should not denigrate competitors product or legal ingredients.
Informed decision-making – claims muscle be clear, understandable to allow consumer to make informed choice.
Legal Cosmetics® can help to ensure the standards of evidence to support your claims meet the requirements of the Cosmetics regulations, whilst giving due regards to the commercial realities of competitor claims across the EU.